A BRIEF INTRODUCTION
Results-driven and highly qualified Sales & Marketing Professional with over 30 years of experience &
success in sales, marketing and new business development, seeking a senior level marketing position.
STRATEGY • EXECUTION • EXPERIENCE
A proven track record of developing and maintaining on-time and on-budget marketing programs through comprehensive planning, effective marketing execution, hands on project management and tangible measurable results. Adept at creating and managing comprehensive marketing plans, analyzing market conditions, acquiring new accounts, consumer conversion and ultimately generating high levels of revenue and driving overall business growth.download resume
my professional background
As Regional Sales Manager, was able to ensure profitable growth in sales and revenue through planning, execution and management of a supportive broker partner team. Even with intense competition and volatile economic conditions, was able to capture market share from competition, secure new distribution, gain account activity and drive trade promotion. Lead and Managed a region that covered the southern half of the united States from California and Arizona extending east al the way to Florida and up through Tennessee Developed and managed broker relationships with multiple broker groups including senior management, National Client Manager and in market Business Managers Worked closely...
RossMorgan& Associates is a brand development and sales promotion company. Responsible for creation of the business, its development and overall growth and profitability. Primary business functions include creating and implementing sales promotions, brand development, consumer and B2B marketing programs. Also responsible for creating business plans and implementation plans, establishing measuring mechanisms and overseeing results and analysis. Created marketing programs for new products, safety programs, corporate wellness campaigns as well as branded and co-branded marketing events. Very well seasoned in both traditional and non-traditional channels to educate and build emotional connections with consumers Developed product launch plans, including P&L and innovation road map...
Responsible for sales and marketing to key accounts and training sales staff in methods to increase sales. Created and implemented custom promotions for the Western Division. Provided marketing input and sales analysis for new product introductions with brand managers. Presented products and promotions at national and regional sales meetings. Worked directly with major wholesale accounts to increase sales and distribution. Developed marketing strategies for distributors and trained sales forces in effective sales techniques. Conducted numerous sales meetings and trade shows as well as worked very close with sales representatives in the field. Led the development of new product introduction to...
Worked directly with major wholesale accounts to increase sales and distribution. Developed marketing strategies for distributors and trained sales forces in effective sales techniques. Conducted numerous sales meetings and trade shows as well as worked very close with sales representatives in the field....
Sold film, cameras, batteries, video tape, photographic paper and chemistry as well as one hour photo equipment to mass merchandisers, C stores and specialty stores. Serviced existing accounts and aggressively pursued new accounts that resulted in significant increases in market share and sales volume. Introduced the 1 Hour photo platform to the marketplace and certified dealers for consistent deliverables Recipient of the 110 CLUB recognition for top sales in 1988 growing sales territory by over 18%...
- Critical thinker with the ability to create and sustain a competitive marketing position in the marketplace.
- Focus on efficiency and effectiveness of marketing activity.
- Understanding of customers (how and why they buy).
- Results based management skills.
- Ability to drive business with existing clients while always seeking new opportunities and new markets.
- Ability to establish objectives, outline strategy to achieve them and develop mechanisms to measure performance.
- Establish and maintain program budgets.
- Experienced at product planograms and off shelf display activity.
- Creative thinker. Able to find new ways to keep products fresh and stay ahead of the competition.
- Strong presentation skills and the ability to link sales, marketing and distribution.
- Able to build and lead teams.
- Focus on understanding the next life cycle of the business.
- A trend-spotter and ability to understand the drivers of change.
- Willingness to work at consumer level to understand current market conditions and to obtain first hand feedback on consumer trends and preferences.
- Ability to bundle products to increase trial and distribution.
- Able to develop, perfect and implement a consistent methodology in marketing programs.
- Flexible thinker to remain opportunistic and able to adapt to the market.
ABC Television / Radio
Fox Television / FX
Golden State Warriors
San Francisco 49ers
UCSF Children’ Hospital
Kind words from clients
As project manager of our conversion to EPIC electronic medical records for our medical staff of 3000, Len fully executed our operational vision. His organizational and project management skills were a real asset in making our conversion seamless. His ability to think on his feet was essential and he is always wiling to go the extra mile. His upbeat personality
Mary L. Children's HospitalCheri H. Chevron CorporationLen Hack has been my go-to-vendor for all my branded merchandise and promotional needs at Chevron. Even though we have in-house items available, I rely on Len's creativity and innovation for our needs. He fully understands our complex corporate branding guidelines, delivers fresh ideas for each program and always meets our tight deadlines....I’ve had the pleasure of working closely with Len over the last 20 years and brought his expertise, creativity and outstanding services to 4 industry-leading organizations. Len has over-delivered on every initiative and project I’ve ever contracted. He has an unparalleled sense of urgency and drive to exceed expectations. Quite simply…Len’s my “FIRST” call when I need a marketing services Jim G. Frito-Lay, Kraft/Nabisco and HostessBrown Forman – Murril G. BROWN FORMAN (JACK DANIELS – HERRADURA TEQUILA)Len has the vision to create marketing concepts and then execute them to create successful branded events and environments. He has a clear understanding of our customers and brings together creative resources to meet our business objectives and drive new business....