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LEN HACK | Welcome to LEN HACK Website
STRATEGY • EXECUTION • EXPERIENCE
Welcome to LEN HACK Website
ABOUT ME
A BRIEF INTRODUCTION
Results-driven and highly qualified Sales & Marketing Professional with over 30 years of experience &
success in sales, marketing and new business development, seeking a senior level marketing position.
LEN HACK
STRATEGY • EXECUTION • EXPERIENCE
A proven track record of developing and maintaining on-time and on-budget marketing programs through comprehensive planning, effective marketing execution, hands on project management and tangible measurable results. Adept at creating and managing comprehensive marketing plans, analyzing market conditions, acquiring new accounts, consumer conversion and ultimately generating high levels of revenue and driving overall business growth.
As Regional Sales Manager, was able to ensure profitable growth in sales and revenue through planning, execution and management of a supportive broker partner team. Even with intense competition and volatile economic conditions, was able to capture market share from competition, secure new distribution, gain account activity and drive trade promotion. Lead and Managed a region that covered the southern half of the united States from California and Arizona extending east al the way to Florida and up through Tennessee
Developed and managed broker relationships with multiple broker groups including senior management, National Client Manager and in market Business Managers
Worked closely...
RossMorgan& Associates is a brand development and sales promotion company. Responsible for creation of the business, its development and overall growth and profitability. Primary business functions include creating and implementing sales promotions, brand development, consumer and B2B marketing programs. Also responsible for creating business plans and implementation plans, establishing measuring mechanisms and overseeing results and analysis.
Created marketing programs for new products, safety programs, corporate wellness campaigns as well as branded and co-branded marketing events. Very well seasoned in both traditional and non-traditional channels to educate and build emotional connections with consumers
Developed product launch plans, including P&L and innovation road map...
JANUARY
1993
MAY
1991
HELENE CURTIS INC. / UNILEVER Chicago, IL Western Division
Responsible for sales and marketing to key accounts and training sales staff in methods to increase sales. Created and implemented custom promotions for the Western Division. Provided marketing input and sales analysis for new product introductions with brand managers. Presented products and promotions at national and regional sales meetings. Worked directly with major wholesale accounts to increase sales and distribution. Developed marketing strategies for distributors and trained sales forces in effective sales techniques. Conducted numerous sales meetings and trade shows as well as worked very close with sales representatives in the field.
Led the development of new product introduction to...
Worked directly with major wholesale accounts to increase sales and distribution. Developed marketing strategies for distributors and trained sales forces in effective sales techniques. Conducted numerous sales meetings and trade shows as well as worked very close with sales representatives in the field....
JANUARY
1990
APRIL
1987
Eastman Kodak Company Rochester, NY / Walnut Creek, CA
Sold film, cameras, batteries, video tape, photographic paper and chemistry as well as one hour photo equipment to mass merchandisers, C stores and specialty stores. Serviced existing accounts and aggressively pursued new accounts that resulted in significant increases in market share and sales volume.
Introduced the 1 Hour photo platform to the marketplace and certified dealers for consistent deliverables
Recipient of the 110 CLUB recognition for top sales in 1988 growing sales territory by over 18%...
BA Degree in Communications / Business Marketing
Graduating Class of 1986
Collegient Athletics - Soccer (Division 1)...
SKILL SET
Critical thinker with the ability to create and sustain a competitive marketing position in the marketplace.
Focus on efficiency and effectiveness of marketing activity.
Understanding of customers (how and why they buy).
Results based management skills.
Ability to drive business with existing clients while always seeking new opportunities and new markets.
Ability to establish objectives, outline strategy to achieve them and develop mechanisms to measure performance.
Establish and maintain program budgets.
Experienced at product planograms and off shelf display activity.
Creative thinker. Able to find new ways to keep products fresh and stay ahead of the competition.
Strong presentation skills and the ability to link sales, marketing and distribution.
Able to build and lead teams.
Focus on understanding the next life cycle of the business.
A trend-spotter and ability to understand the drivers of change.
Willingness to work at consumer level to understand current market conditions and to obtain first hand feedback on consumer trends and preferences.
Ability to bundle products to increase trial and distribution.
Able to develop, perfect and implement a consistent methodology in marketing programs.
Flexible thinker to remain opportunistic and able to adapt to the market.
CLIENTS
ABC Television / Radio
Applebee’s
Bell Helmets
Chevron
Chevy’s Restaurants
Club Med
Coca-Cola
Diago
Disney
Fox Television / FX
Frito-Lay
Gatorade
Golden State Warriors
Google
Herradura Tequila
Hostess Brands
IBM
Jack Daniel’s
JDRF
Jelly Belly
Kraft Foods
Leapfrog
Lifescan
Lipton
MasterCraft
Midori
Mondelez
Nabisco
Nokia
Oakland Athletics
Pepsi-Cola
Quaker
Quizno’s
Red Bull
Safeway
San Francisco 49ers
Science Diet
Siemens
Sky Vodka
Sony
Southern Comfort
Stanford University
State Farm
Toyota
UCSF Children’ Hospital
Ubisoft
VM Ware
Warner Brothers
Wente Vineyards
