Responsible for sales and marketing to key accounts and training sales staff in methods to increase sales. Created and implemented custom promotions for the Western Division. Provided marketing input and sales analysis for new product introductions with brand managers. Presented products and promotions at national and regional sales meetings. Worked directly with major wholesale accounts to increase sales and distribution. Developed marketing strategies for distributors and trained sales forces in effective sales techniques. Conducted numerous sales meetings and trade shows as well as worked very close with sales representatives in the field.
- Led the development of new product introduction to marketplace including sales training, broker and dealer programs and retail promotion resulting in consistent sales and revenue growth
- Top performing region in sales and category development winning Top Honors at National Sales Meetings